With the launch of the 516VINTAGE shop here in the next coming weeks (read the story here), I feel like I am struggling to get by with my other endeavors....the Five Sixteenths shop mainly. I have a load of cool items, lovely handmade things....and no sales (well, some sales). I've struggled with consistency, photo quality, etc. I think, to sum it up, I struggle with a look. For the vintage shop, I think we've got a look down & it was pretty simple: 516VINTAGE is about curating collections through story telling so, when taking pictures, I tried to tell a story. Staging the photos was so fun & making little vignettes that put the items in a place made sense. For the blog, I've got a pretty branded look - it's well designed yet playful & I really like how it looks over all and how it compliments my content. But for Five Sixteenths shop......I struggle with coming up with a cohesive shop look.
|Sneak Peek at the look of 516VINTAGE|
|Current look of Five Sixteenths|
This is where my trips to the mall come in: I am constantly looking for color & design inspiration and while I soak it up, I don't seem to squeeze much of it out. I am half writing this post because I love finding inspiration & half writing it so I'll remember and maybe do something about it. Here's some shop love inspiration from around the web:
|found via For the Makers on instagram|
|via Bleubird on Instagram|
I also want to seamlessly blend the blog design elements in the shop with the real, tangible things. For this I look to the Red Velvet shop for some help. I don't know how they do it but blending web & real life so effortlessly is something I admire!
|via the Mandy Lynne blog|
|the Red Velvet Shop online|
I am also digging the online sites like LibbyStory with painted elements & arty brush strokes. Keeping with the arty-ness of the blog, that is what I want to translate into the Five Sixteenths shop:
Another shop I dig online & in stores is Francesca's. Again with the boho chic-ness. Just an overall house, home, clothing, accessories, etc store where everything comes together in a seamless fashion. I know that photos are half of it but I just can't get that consistency!
|Francesca's Collections website|
Have any tips for branding or keeping things cohesive? let me know!